- DJ Tira Massacres Red Bull Culture Clash 2017 Opponents
- Red Bull Culture Clash 2017 - Can Illustrations
- Red Bull Culture Clash
DJ Tira Massacres Red Bull Culture Clash 2017 Opponents
UKG Allstars - Round 2 - Red Bull Culture Clash 2016 London2017 elton john d alessandro e galli 14 luglio inter 1908 fc news sedano cotto in padella
Maneo Mohale 20 Sep After landing at Hartsfield-Jackson International Airport at 5am, and braving the terrifying gauntlet of American airport security and customs, the city greeted us with the kind of heat that sits on your shoulders like a Sesotho blanket. Today, sound clashes are held all over the world, playing everything from hip-hop and trap to Afrobeats and grime. Very soon, distinctly South African genres such as kwaito and gqom will be added to the inventory of clash sounds, as Red Bull brings the event to Johannesburg this weekend, taking place at Orlando Stadium. The first sound system I spoke to, Team Enjoylife, from Toronto, filled up the conference room with their enthusiasm and noise, in contrast to their softly spoken team leader seated among them, year-old beat-prodigy Ebony Oshunrinde, better known as WondaGurl. I asked about whether this underdog quality was an advantage in the Clash. Emphatic nods rippled across the room in response.
Four of the continents biggest artists and their crews took to the stage for four rounds of high-intensity musical competition, with the winner decided by the sound level of the crowd response. Actor and Television presenter Thapelo Mokoena and fellow presenter Siyabonga Ngwekazi were hosting the show with running commentary. The event was featured with various special guest performers. Multi Live Visualiziation of Sound Data With the event being broadcast live on South African television, there was a need for the show to ensure clear visualization of the live sound data. Both within the arena for the benefit of the audience, as well as on the live television broadcast. That, plus four individual performance arenas within a single stage measuring some 80m wide, the constantly changing crowd dynamics, and the live and unpredictable performances of artists and hosts presented a range of challenges. It also provided a similar feed to the visual graphic engineers within the stadium, along with a real-time audio feed from the headphone output to drive visual sound bars on the stage LCD screens.
The crews competed against each other over four back-to-back rounds. Atmosphere had to create awareness and interest for the concept, educate the local market on what a sound system clash is all about, and drive hype and attendance at the local event. Several top local artists held concerts over the same period, forcing the target audience to budget carefully or decide which event they wanted to attend. The three month build-up required high intensity media activity to keep the momentum going throughout the period to maintain public interest and engagement. The headline artist were all big names in their own rights which resulted in us having to carefully balance media interest between profiling the artists in their own rights versus profiling the event in which they would all feature — RBCC South Africa This was especially relevant as AKA released a new album during the campaign period and this became a focus for some of the key music media. The success of the event relied on wide-spread coverage encouraging audience engagement.
Written by Lauren Murphy 24 August
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Red Bull Culture Clash 2017 - Can Illustrations
Red Bull Culture Clash
RedBull Culture Clash ATL (August 2017) (IG: @13thStreetPromo)